Come Join The Fun- The Front Internship!

May 12, 2012 9:16 am    Posted by admin    Comments (0)

Always thought that The Front team were an awesome bunch of people? Why not join us! We are looking for an intern who would be keen for some experience and wants to join our incredibly cool, friendly team!

The internship would include:

- Coming into our studios 1 or 2 days a week

- Equipment and Administration help

- Packing and unpacking equipment orders

- Studio reset/cleaning

- Various other studio/equipment duties

The Front in a nutshell…. is Sydney’s premier provider of stills and digital rental solutions, specialising in the rental of professional photographic hire equipment and studio hire. Servicing an international clientele of photographers, agents and producers, we offer clients the best combination of quality services, a vast selection of equipment and competitive pricing.

To apply for this position, please send through a resume and cover letter to stan@thefront.com.au.

Gunther Hang’s first solo show titled ‘Brutal Beauty: Faces of Australian Roller Derby’ was shot all on location around Australia while using The Fronts Profoto lighting rental gear.

‘I needed consistency in colour temperature, portability & robustness. By the 14 month stage, I hadn’t had a single failure in renting any of The Fronts lighting gear’.

Featuring 18 large scale photographs  this show celebrates the spectacle of the world’s fastest growing female sport – women’s flat track Roller Derby. With over 70 leagues here in Australia, these portraits represent a community of strong, everyday women dedicated to a burgeoning and exciting sport. It runs in conjunction with the Head-On photographic festival

Proudly sponsored by Sydney Derby Skates, Hit & Miss Magazine & Viva La Derby Podcast

Opening night is 3 May 2012 6-9pm at Sun Studios Australia

Artist talk on the 13 May at 1pm

The Front Competition- Show Your Bits

April 18, 2012 4:50 pm    Posted by admin    Comments (0)

SHOW US YOUR BITS 

Once again people, get involved.

Upload a video or photo of you doing your thing behind the scenes with OUR equipment..

Get the most ‘likes’ on your photo/video and win the same equipment back for a days hire for FREE!!

Winner announced 31st of May 2012

*Subject to availability, inclusive of GST, valid for 1 month, we need to see OUR equipment and need invoice details of the rented equipment

Client Call! James Mullins

4:36 pm    Posted by admin    Comments (0)

I would like to thank Stan and the crew from The Front for always providing great suggestions on how to achieve specific results.

They are a great help. And always seem to be up to date with the latest equipment.

Cheers Guys,

 James P.C. Mullins

Vivid Sydney (25th May – 11th June 2012)

April 14, 2012 1:22 pm    Posted by admin    Comments (0)

The Vivid Sydney festival is slowly creeping up once again! Did you know this festival is on of the biggest festivals of its kind in the Southern Hemisphere? This is one fantastic festival to check if you want to immerse yourself in all that’s happening throughout the different areas of the creative industries. Vivid Sydney has been internationally acknowledged as one of the top global ideas festivals and provides a platform for all its attendees with the new innovative ideas and happens within our creative world today. This festival holds a variety of seminars, workshops, installations and entertainment.

The Highlights for this year’s events are the Light sculptures that will be displayed around Circular Quay, Sydney’s Opera House will be lit up by the German design collective URBANSCREEN, SPARC Design will also present a variety of interactive displays, images, and texts, the Head On Festival will be showcasing their works for 2012, there will be a Fashion on Film Showcase featuring films from top fashion filmmakers, Portfolio Master Classes will also be available presented by The Loop and Sydney Film Festival will showcase the best in cinema from across Australia and around the world.

Jump in now and don’t miss out on taking part in this years event! Click Here to find out more.

Newcomer…..The Twitchery

April 11, 2012 2:40 pm    Posted by admin    Comment (1)

Australia’s leading illustration agency The Jacky Winter Group this week announced the launch of their new photographic agency “The Twitchery“. Alongside their illustration roster, their animation company “Flutter”, and their success managing only the best advertising campaigns they are now placed as the only agency of this kind in Australia, a one stop creative shop!

Over the past five years of business, The Jacky Winter Group noticed the lines between image makers and image capturers growing increasingly thin, and The Twitchery is a response to this. The Twitchery roster showcases a variety of talented photographers and 3D artists and will soon include the folios of hair, makeup artists and stylists. Each artist has been chosen for their individual talents, and as with the illustration roster they all differ immensly to ensure that what ever your brief is the Jacky Winter Group will have your perfect match.

See below a selection of images by their included artists and let the imagery speak for itself.

I’d never had any trouble shooting the Bleeding Knees Club before. We grew up in the same town and surfed the same waves so it was easy tagging along to their little night club shows and parties they’d organise themselves to shoot photos of them getting wild on stage. I moved to Sydney around the same time that they were getting more widely recognised and were recording and touring overseas.

Once they returned home and got back on the road i called the gents to come shoot in the studio as i’d just scored a sweet, sweet job at The Front Studio. Unfortunately it wasn’t as easy as it once was as they were now on a strict schedule of fly in, fly out dates and time was lacking for these shenanigans. My invitation was kindly declined.

However a few weeks later they were back in town and i received a morning call from there new manager informing me that that night their sound check finished at 7 and they played at 9. That left them 1 hr for city traffic and food and 1 hour for photos. Agreeing to shoot that night i was short on time and panicking but excited get some gold.

The studio was very busy that day and occupied with a two day shoot leaving myself and Tim, my assistant/mentor/guru, to create a makeshift studio backdrop. We/Tim prevailed and we managed to have it set up as they walked in the door. Using The Fronts Canon 5 d  mark 3 and a Canon 50mm 1.2f lens we fired off shots for an hour as they embodied the spirit of their in your face, teenage, surf punk by jumping around like animals. Before we could even catch our breath they were whisked out the door and to their show. Their response to the shots were, thankfully, positive and a few weeks later their manager informed me that Rolling Stone Magazine were going to use a shot for a piece on the band.

I woke up to a call that by the end of the night had me taking photos that would my first run in Rolling Stone.

To find out more about James Adams’ photography Click Here.

Last Thursday Montana Cox, make-up artist Mia Hawkswell and i spent the morning shooting at THE FRONT STUDIO’S.

I love shooting in natural light and using shadows to create a moody feel. Even though the studio has every light you could need, there was the most amazing light coming through the ceiling that i couldn’t resist but use.

I also did a couple of shots with model Megan Hinds in the afternoon also sticking with the beautiful light falling through the ceiling.

To find out more of Daniella Rech’s Photography please Click Here.

TheFrontStudios Now On Instagram!!!!

April 4, 2012 4:38 pm    Posted by admin    Comments (0)

Hello to our wonderful friends!

The Front has now conformed to the ways of Instagram!!!!! Find us and follow us today!!!

A shooting sojourn in the Australian outback

- Review by Alfred Chippington

What happens when you add a 16.2 megapixels FX format CMOS sensor, with Nikon’s EXPEED 3 and a stunning 10 frames per second of continuous shooting? The answer is the Nikon D4. There is little explaining to do as to why this camera is widely considered as the best DSLR that Nikon’s stable currently offers. Designed for passing the ultimate performance test with flying colors the Nikon D4 has exceptionally high range of ISO, great continuous shooting, faster image processing with EXPEED 3, a 51-point AF system, a 91,000-Pixel RGB 3D Color Matrix Metering III plus sharp quality full HD video recording in 1080p. The Nikon D4 is ideally suited for perfect shots in any lighting conditions. Designed for perfection under testing and tough conditions it is a professional sports or wild life photographer’ delight.

I recently needed to Hire a Camera which could help me shoot some exhibition quality pictures for an Australian travel company which needed a comprehensive photoshoot of the Australian outback for a major promotional drive. Camera Hire for professional photographers is always a great idea especially when they are faced with challenges such as these when they need to shoot for an assignment and they don’t have the right equipment. As such I decided to go the easy way and Hire a Camera. Companies such as The Front are invaluable when they give Nikon d4 Hire services to professional photographers such as me. They are one of the trusted places in Sydney Australia where one can find any professional camera that one needs.

Australia being a diverse nation, offers a multitude of options for the visiting tourists to explore. For a traveler looking to shoot images of the wilderness, the opportunities are simply too many. From the Ayers Rock in Northern Territory to the forests of Tasmania, from the attraction of Sydney’s beaches to the amazing gorges of the Kakadu National park, from taking a tram ride in Melbourne to checking out the great barrier reef on Queensland, what you can expect to see in Australia is limited only by your imagination.

Shooting in the Australian outback is an experience of a lifetime. The abundance of life out here is simply impossible to comprehend or even believe for some city folks until they have actually seen it with their own eyes. A wide variety of animals, insects and reptiles dot this seemingly rugged and lifeless terrain. Thanks to the Camera Rental service of The Front I could shoot some excellent pictures of this rugged landscape and the animal life that thrives here. A herd of kangaroos in full sprint across the outback was simply too irresistible to pass on and with the continuous shooting mode of the Nikon D4 and using the power of 10 fps together with the 51 point AF system and a shutter speed of 1/8000 second I was able to captured some breathtaking photos.

The Ayers Rock is one of the most identifiable geographic landmarks in Australia. Every year thousands of tourists come to spend an evening around it watching the sunset and the sunrise and then heading to different directions in the morning. The Ayers Rock is the place where I used the 91,000-Pixel RGB 3D Color Matrix Metering III to its maximum capability. This metering system is not only suitable for the purpose of, well, metering but also perfect for the purpose of Active D-lighting and white balance. Thanks to the FX

format sensor and the metering system, the shots that I take of the sunrise and the sunset with the Ayers Rock in the foreground was simply break taking. Since the Nikon D4 did not have a built in HDR shooting mode, I even used different resolutions for the same frame so that I can create some HDR photos later on.

The magnesium alloy body of the Nikon D4 is one of the toughest ever built by Nikon. I did not have that particular feature in mind when I decided to Rent a Camera. But when I went to The Front in Sydney Australia, they suggested me the D4 based on the ruggedness of the built and the demanding conditions that I would be shooting in. thus they were not simply giving me a Nikon d4 rental service but also gave me valuable inputs as to which camera would be suitable for my assignment.

The battery of the D4 is one feature that is just perfect for shooting in the Australian outback. When you are shooting for a full day and may not be sure when you would get an opportunity to recharge the batteries, it is handy to have a camera that can simply go on and on. The D4 does that. On a full charge of the batteries it can give you more than 2600 shots.

Dual memory card slots one supporting the compact flash card and the other supporting the XQD card is an excellent feature. If you love to shoot RAW+JPEG as I do at times, you will face some storage related issues. Thanks to the dual memory card slots, I could store a large amount of photos without needing to download them to my laptop.

Over all I did not use the HD movie feature that much, but the stills that I take came out extremely well with all the rich colors and contrast of the outback.

Click Here to hire the Nikon D4 from The Front today!